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WHO WE ARE
We don't perform leadership.
We practise it.
Innovative Formula is a leadership development firm built on a simple conviction: the quality of leadership shapes everything — the people, the culture, and the outcomes of every organisation we work with. For over 20 years, that conviction has guided every engagement we take on.
OUR STORY
From leadership programmes to leadership that holds.
Innovative Formula was built on a simple but important observation: leadership is often developed in theory — but tested in reality.
Over the years, we've seen capable leaders struggle — not because they lacked knowledge or intent, but because the demands of leadership changed. Environments became more complex. Expectations grew. And the space to think clearly, lead people well, and make sound decisions became harder to hold.
What organisations need are not just more trained leaders. They need more grounded ones — leaders who are steady under pressure, credible in how they show up, self-aware in how they lead, and able to create real movement at work.
That is what shaped Innovative Formula. For more than two decades, we have worked alongside organisations across Southeast Asia — supporting leaders through growth, change, and the everyday realities of leading people and performance.
Our work has evolved with the world leaders operate in — but our focus has never changed: to help leaders develop the awareness, capability, and discipline to lead in ways that are clear, accountable, and effective over time.
FROM OUR FOUNDERS
"Leadership development is deeply human work. Meaningful change does not come from models alone — it comes from reflection, courage, and honest conversation. That belief continues to guide everything we do."
- The Founders of Innovative Formula
If your organisation is ready to develop leaders who lead with clarity, accountability, and real impact — we'd welcome the conversation.
OUR IMPACT
Two decades of work across Southeast Asia.
The numbers reflect years of consistent work — with organisations and individuals who keep coming back.
1,000+
SESSIONS DELIVERED
20+
YEARS IN SOUTHEAST ASIA
100+
ORGANISATIONS SERVED
2,000+
LEADERS
DEVELOPED
From global multinationals to growing local businesses — across Malaysia, Singapore, Indonesia, Thailand, and beyond.
OUR TEAM
People who have led — and who develop leaders.
Every coach and facilitator at IF brings lived leadership experience, not just credentials.
EXPERIENCED TEAM
Catherine Kang
Facilitation · Founder · Leadership development
20+ years facilitating learning across industries and cultures.
Lilian Beh
Executive coaching · Narrative facilitation · C-Suite
Shapes leadership through storytelling and deep corporate coaching roots.
Cheryl Wong
Executive coaching · Leadership development · MNC
Facilitation · Leadership development · Founder
Kitty Foo
Facilitation · People capability · Talent development
Built leadership programmes for DiGi, Lenovo and Astro.
Shahida Zainal
Executive coaching · Sales leadership · Tech industry
Former Microsoft and Oracle leader specialising in high-performance and commercial teams.
Valerie Lim
Executive coaching · Facilitation · Creative industries
0+ years in senior management at Ogilvy and EMI, blending creative thinking with leadership development.
Karen Mae Narian
Executive coaching · Facilitation · Communication
Specialises in regional leadership styles and communication for behavioural change.
Azmi Abdul Halim
OD & HR strategy · Leadership development · Automotive & telco
Toyota-trained, with cross-functional insight from telco and automotive sectors.
Chin Lai Heng
Executive coaching · Team transformation · Global MNCs
Former GSK leader known for supporting leadership transitions at scale.
K. Ravinther
Sales training · Negotiation · Entrepreneurship
26 years developing entrepreneurs and high-impact commercial teams.
Roz Hussain
Leadership development · Digital innovation · Academic leadership
Academic and technology leader with experience across four continents.
Christopher Yip
Ontological coaching · Self-awareness · Stakeholder alignment
Guides leaders to meaningful results through stakeholder-aligned action.
Kelvin Loke
Coaching · Professional development · Mindset & resilience
Focuses on mindset, resilience and growth for rising professionals.
Teoh Swee Lin
Executive coaching · Gestalt-based · 28 years' experience
Helps leaders grow with clarity and authenticity.
Herry Setiawan
Programme delivery · Creative design · Certified coach
15 years in client service supporting impactful programme experience.
Kit Chung
Financial strategy · Strategic facilitation · CPA
Bridges financial insight and leadership across global consulting engagements.
Annie Tan
Admin Executive
Patient, systematic, and highly responsible, she is our go-to person for all compliance-related information and support.
OPERATIONS & SUPPORT
Annie Tan
Admin Executive
Patient, systematic, and highly responsible, she is our go-to person for all compliance-related information and support.
Annie Tan
Admin Executive
Patient, systematic, and highly responsible, she is our go-to person for all compliance-related information and support.
Annie Tan
Admin Executive
Patient, systematic, and highly responsible, she is our go-to person for all compliance-related information and support.
WORK WITH U
The right conversation starts here.
If you're looking for a leadership development partner who will take your context seriously — and your leaders' growth personally — we'd welcome the opportunity to explore how we can help.